Trophées « Reconnaissance Spéciale »
Special recognition awards are given to companies that demonstrate outstanding innovation, commitment or achievement in the field of farm animal welfare.
Best Innovation and Marketing Awards 2016
This year Compassion opened up the Best Innovation and Best Marketing Awards to manufacturers and food service companies for the first time, to recognise some of the leading work in these sectors.
The Best Innovation Award recognises a company that has developed and delivered a successful project that has positively impacted farm animal welfare in a significant way. The project has to demonstrate commercial success and potential to scale and have already been implemented in practice (i.e. be beyond the research stage).
The winners’ submissions for this award are assessed by a panel of judges (including Compassion staff and external stakeholders) and are each awarded points for specific parameters which include the severity of the welfare issue addressed, the potential scale of the impact, and the level of innovation.
The 2016 Best Innovation Award was awarded to Plukon Food Group in the Netherlands for their ‘Windstreek Stable’ – a new design of broiler shed incorporating multiple features for improved welfare. Watch the video here.
The Best Marketing Award recognises a company that has delivered a marketing campaign that shows real impact, communicates a key farm animal welfare issue or promotes higher welfare products, reaches a wide audience, was conducted over a significant period of time and had a specific outcome.
The winners’ submissions in this category are assessed by a panel of judges and are each awarded points for the type of media, the potential consumer reach, the strength of the welfare messaging used.
The 2016 Best Marketing Award was awarded to McDonald’s UK for two initiatives; their TV advertising around tree cover for laying hens and their ‘Good to Know’ campaign. Watch the video here.
In 2017, Compassion will be celebrating its Retailer Awards again, which are based on results of our biennial Supermarket Survey.
